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Top Tips for Mastering WordPress Development

Why WordPress Development is Important

WordPress is the most popular content management system (CMS) in the world, powering over 40% of all websites on the internet. Its user-friendly interface and customizable features make it a top choice for businesses and individuals looking to create a professional website.

As a developer, mastering WordPress development can open up a world of opportunities for you. In this article, we'll share some top tips for mastering WordPress development and creating high-quality websites.

WordPress development is the process of creating and customizing websites using the WordPress platform. It involves coding, designing, and implementing various features and functionalities to create a unique and functional website.

With the increasing demand for online presence, businesses and individuals are turning to WordPress to create their websites. This has created a high demand for skilled WordPress developers, making it a lucrative career choice.

WordPress Development and SEO

WordPress SEO
by Alizée Baudez (

One of the main reasons why WordPress development is important is its impact on search engine optimization (SEO). WordPress is designed with SEO in mind, making it easier for websites built on the platform to rank higher in search engine results.

With its built-in SEO features, such as customizable permalinks, meta descriptions, and image optimization, WordPress makes it easier for developers to create SEO-friendly websites. This is crucial for businesses looking to increase their online visibility and attract more organic traffic.

WordPress Development Services in Everett

If you're a business owner in Everett, Washington, looking to create a website, hiring a professional WordPress development service is a smart choice. These services have the expertise and experience to create a high-quality, customized website that meets your business needs.

Some top WordPress development services in Everett include:

  • Everett WordPress Development
  • Everett Web Design
  • Everett Web Solutions

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Top Tips for Mastering WordPress Development

Whether you're a beginner or an experienced developer, these tips will help you master WordPress development and create top-notch websites.

1. Familiarize Yourself with WordPress Basics

Before diving into WordPress development, it's essential to familiarize yourself with the basics of the platform. This includes understanding the WordPress dashboard, themes, plugins, and how to create and publish content.

You can find plenty of online resources, such as tutorials and courses, to help you learn the basics of WordPress. This will give you a solid foundation to build upon and help you create more advanced websites.

2. Learn HTML, CSS, and PHP

by Markus Spiske (

While WordPress has a user-friendly interface, it's still essential to have a basic understanding of HTML, CSS, and PHP. These coding languages are used to customize and add functionality to WordPress websites.

Having a good grasp of these languages will allow you to create more complex and unique websites. You can find plenty of online resources and courses to help you learn these languages.

3. Use Child Themes

When creating a WordPress website, it's essential to use child themes instead of modifying the parent theme directly. This is because any changes made to the parent theme will be lost when the theme is updated.

Child themes allow you to make changes to the website's design and functionality without affecting the parent theme. This is crucial for maintaining the website's integrity and ensuring it continues to function properly.

4. Utilize WordPress Plugins

WordPress plugins are pre-coded scripts that add specific features and functionalities to a website. These can range from simple contact forms to complex e-commerce solutions.

As a developer, it's essential to familiarize yourself with popular WordPress plugins and how to integrate them into websites. This will allow you to create more advanced and customized websites for your clients.

5. Optimize for Mobile Devices

With the increasing use of mobile devices, it's crucial to ensure that your WordPress websites are optimized for mobile viewing. This means creating responsive designs that adjust to different screen sizes and resolutions.

You can use tools like Google's Mobile-Friendly Test to check if your website is optimized for mobile devices. If not, you can use plugins or custom coding to make the necessary adjustments.

6. Stay Updated on WordPress Updates

WordPress updates
by Tobias Schäfer (

WordPress regularly releases updates to improve security, fix bugs, and add new features. As a developer, it's crucial to stay updated on these releases and ensure that your websites are running on the latest version of WordPress.

You can enable automatic updates or manually update your websites when new versions are released. This will ensure that your websites are secure and functioning properly.

7. Test Your Websites

Before launching a website, it's essential to thoroughly test it to ensure that everything is functioning as it should. This includes checking for broken links, testing forms, and ensuring that the website is optimized for different browsers and devices.

You can use tools like Google's PageSpeed Insights to check the website's loading speed and make necessary optimizations. This will ensure that your clients are satisfied with the website's performance and functionality.

All our prices are maximally adapted for small budgets

Real-World Examples of Successful WordPress Development

WordPress Development and SEO in Sherwood Park and Edmonton

Sherwood Park and Edmonton
by Ezra Jeffrey-Comeau (

In Sherwood Park and Edmonton, Alberta, businesses are turning to WordPress development to create high-quality websites that rank well in search engine results. With the help of professional WordPress development and SEO services, businesses are seeing an increase in online visibility and organic traffic.

Some top WordPress development and SEO services in Sherwood Park and Edmonton include:

  • Sherwood Park WordPress Development
  • Edmonton Web Design
  • Edmonton SEO Services

Who Can Benefit from Mastering WordPress Development?

Anyone looking to create a professional website can benefit from mastering WordPress development. This includes:

  • Business owners looking to create a website for their business
  • Freelance developers looking to offer WordPress development services
  • Web development agencies looking to expand their services


Mastering WordPress development can open up a world of opportunities for you as a developer. By familiarizing yourself with the basics, learning coding languages, and staying updated on WordPress releases, you can create high-quality, customized websites that meet your clients' needs. With the increasing demand for online presence, mastering WordPress development is a valuable skill that can lead to a successful career.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

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Our clients income

81 751 500 USD - Our clients income 2023 years

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number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

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Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

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