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How we did digital marketing for doctors

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How we did digital marketing for doctors

Why Digital Marketing is Important for Doctors

In today’s digital age, it’s essential for doctors and healthcare providers to have a strong online presence. With the majority of patients turning to the internet for information and recommendations, having a solid digital marketing strategy is crucial for attracting and retaining patients.

In this article, we’ll discuss the importance of digital marketing for doctors and share some effective strategies for promoting medical services online.

Gone are the days when patients solely relied on word-of-mouth recommendations or traditional advertising to find a doctor. With the rise of the internet and social media, patients now have access to a wealth of information and can easily research and compare different healthcare providers.

Having a strong digital marketing strategy allows doctors to reach a wider audience and stand out from their competitors. It also allows them to build trust and credibility with potential patients by showcasing their expertise and services.

Medical Advertising on Social Media

Social media for doctors
by Jon Tyson (

Social media platforms like Facebook, Instagram, and Twitter are powerful tools for promoting medical services. With billions of active users, these platforms offer a vast audience for doctors to connect with.

Creating a strong social media presence allows doctors to share valuable information, engage with patients, and promote their services. It also allows them to target specific demographics and reach potential patients in their local area.

Some effective strategies for medical advertising on social media include:

  • Sharing informative and educational content related to healthcare and medical services
  • Showcasing patient testimonials and success stories
  • Running targeted ads to reach potential patients in specific demographics or locations
  • Collaborating with influencers or other healthcare professionals to expand reach and credibility

Search Engine Optimization (SEO)

When patients are looking for a doctor or medical service, they often turn to search engines like Google. This is where search engine optimization (SEO) comes into play.

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). By implementing SEO strategies, doctors can improve their website’s visibility and attract more organic traffic.

Some effective SEO strategies for doctors include:

  • Conducting keyword research to identify relevant and high-volume search terms related to medical services
  • Optimizing website content with these keywords to improve search engine rankings
  • Building backlinks from reputable websites to improve website authority
  • Creating local listings on Google My Business and other directories to improve local search visibility

Healthcare Branding

Healthcare branding
by Mailchimp (

Branding is crucial for any business, including medical practices. A strong brand helps doctors establish their identity and differentiate themselves from their competitors.

Effective healthcare branding involves creating a consistent and recognizable image across all marketing channels. This includes having a professional and user-friendly website, using consistent branding elements (such as logos and color schemes) on all marketing materials, and maintaining a strong online presence.

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New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Real-World Examples of Successful Medical Marketing Strategies

Cleveland Clinic

Cleveland Clinic is a renowned healthcare provider that has successfully implemented digital marketing strategies to reach a wider audience and promote their services.

One of their most successful campaigns was their “Empathy: The Human Connection to Patient Care” campaign. This campaign focused on showcasing the compassionate and empathetic side of healthcare, rather than just the medical aspect.

The campaign included a series of videos and social media posts featuring real patients and their stories. This humanized the brand and helped build trust and credibility with potential patients.

Dr. Pimple Popper

Dr. Sandra Lee, also known as Dr. Pimple Popper, has become a social media sensation with her dermatology practice. She has over 6 million followers on Instagram and has successfully used social media to promote her services and build a strong brand.

Dr. Lee’s social media posts often feature before and after photos of her patients, as well as educational content about skincare and dermatology. This has helped her establish herself as an expert in her field and attract a large following of potential patients.

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How to Implement Digital Marketing for Doctors

Create a Professional Website

Professional website for doctors
by Michael Dam (

A professional and user-friendly website is the foundation of any successful digital marketing strategy. It serves as a central hub for all your online marketing efforts and allows potential patients to learn more about your services and book appointments.

When creating a website for your medical practice, make sure to include:

  • Information about your services and areas of expertise
  • Contact information and appointment booking options
  • Patient testimonials and success stories
  • Educational content related to healthcare and medical services
  • Consistent branding elements

Utilize Email Marketing

Email marketing is a powerful tool for staying connected with patients and promoting your services. By collecting email addresses from patients, you can send out newsletters, promotions, and updates about your practice.

Some effective email marketing strategies for doctors include:

  • Sending out regular newsletters with informative content and updates about your practice
  • Offering promotions or discounts to patients who sign up for your email list
  • Sending out appointment reminders and follow-up emails to patients
  • Asking for patient feedback and reviews through email

Collaborate with Other Healthcare Professionals

Collaborating with other healthcare professionals can help expand your reach and credibility. This can include partnering with other doctors or healthcare providers in your area, as well as collaborating with influencers or industry experts.

By working together, you can cross-promote each other’s services and reach a wider audience. This can also help build trust and credibility with potential patients, as they see that other professionals are recommending your services.

Who is Responsible for Digital Marketing in a Medical Practice?

Digital marketing team for doctors
by Corinne Kutz (

In a medical practice, the responsibility for digital marketing can fall on different individuals or teams. This can include the practice manager, a dedicated marketing team, or even the doctors themselves.

Whoever is responsible for digital marketing should have a good understanding of the healthcare industry and be able to effectively communicate the benefits of your services to potential patients.


In today’s digital age, having a strong online presence is crucial for doctors and healthcare providers. By implementing effective digital marketing strategies, doctors can reach a wider audience, build trust and credibility, and promote their services to potential patients. By creating a professional website, utilizing social media and email marketing, and collaborating with other healthcare professionals, doctors can successfully market their services and attract and retain patients.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

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Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

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Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

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