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Maximizing ROI with Linkedin PPC

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Maximizing ROI with Linkedin PPC

Targeting the Right Audience

LinkedIn is a powerful platform for businesses to reach a highly targeted audience of professionals. With over 740 million users, it offers a unique opportunity for businesses to connect with potential customers and generate leads. One of the most effective ways to do this is through LinkedIn PPC (pay-per-click) advertising. In this article, we will discuss how to maximize your ROI with LinkedIn PPC.

LinkedIn PPC
by Swello (

The key to a successful LinkedIn PPC campaign is targeting the right audience. LinkedIn offers a variety of targeting options, including job title, company size, industry, and more. It's important to carefully consider your target audience and use these targeting options to reach them effectively. For example, if you are a B2B company targeting decision-makers in the healthcare industry, you can use LinkedIn's targeting options to reach individuals with job titles such as "Chief Medical Officer" or "Director of Nursing" in the healthcare industry.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Utilizing Ad Formats

LinkedIn offers a variety of ad formats, including sponsored content, sponsored InMail, and display ads. Each format has its own benefits and can be used to achieve different goals. Sponsored content is a great way to promote your content and drive traffic to your website. Sponsored InMail allows you to send personalized messages directly to your target audience's LinkedIn inbox. Display ads can be used to increase brand awareness and reach a larger audience. It's important to experiment with different ad formats to see which ones work best for your business and goals.

Setting a Budget and Bidding Strategy

When setting up a LinkedIn PPC campaign, you will need to set a budget and bidding strategy. LinkedIn offers two bidding options: cost per click (CPC) and cost per impression (CPM). CPC is a good option if you want to drive traffic to your website, while CPM is better for increasing brand awareness. It's important to monitor your campaign's performance and adjust your bidding strategy accordingly to maximize your ROI.

A/B Testing

A/B testing is a crucial part of any successful PPC campaign. It involves creating two versions of an ad and testing them against each other to see which one performs better. This can help you determine which ad copy, images, and targeting options are most effective for your audience. It's important to continuously test and optimize your ads to ensure you are getting the best results.

All our prices are maximally adapted for small budgets

Tracking and Analyzing Results

LinkedIn Analytics
by Anja Bauermann (

Tracking and analyzing your campaign's results is essential for maximizing your ROI. LinkedIn offers a variety of analytics tools to help you track your campaign's performance, including click-through rates, conversion rates, and cost per conversion. By regularly monitoring these metrics, you can identify areas for improvement and make necessary adjustments to your campaign.


LinkedIn PPC can be a highly effective way to reach a targeted audience and generate leads for your business. By targeting the right audience, utilizing different ad formats, setting a budget and bidding strategy, A/B testing, and tracking and analyzing results, you can maximize your ROI with LinkedIn PPC. Experiment with different strategies and continuously optimize your campaigns to see the best results. Have you tried LinkedIn PPC for your business? Let us know in the comments.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

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Brooklyn, NY