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How we did SEO for a hotel company

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How we did SEO for a hotel company

Why is SEO important for hotels?

In today's digital age, having a strong online presence is crucial for any business, especially for the hospitality industry. With the rise of online travel agencies and review sites, it's important for hotels to have a solid SEO strategy in place to attract potential guests and stand out from the competition.

In this article, we'll share our experience of implementing SEO for a hotel company and provide tips and strategies for hotel SEO success.

Before diving into the specifics of SEO for hotels, let's first understand why it's important.

Increased visibility and website traffic

Hotel website traffic
by Jon Tyson (

The higher your hotel ranks on search engine results pages (SERPs), the more visible it is to potential guests. By optimizing your website for SEO, you can increase your chances of appearing on the first page of search results, which can lead to more website traffic and potential bookings.

Cost-effective marketing

Compared to traditional marketing methods, SEO is a cost-effective way to promote your hotel. By targeting specific keywords and optimizing your website, you can attract potential guests who are actively searching for accommodation in your area.

Improved user experience

A well-optimized website not only helps with SEO but also provides a better user experience for your website visitors. This can lead to longer website visits, increased engagement, and ultimately, more bookings.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

SEO tips for hotels

Now that we understand the importance of SEO for hotels, let's dive into some tips and strategies for implementing it effectively.

Conduct keyword research

Keyword research
by NOAA (

Keyword research is the foundation of any successful SEO strategy. Start by identifying the keywords and phrases that potential guests are using to search for hotels in your area. This can include location-specific keywords, amenities, and other relevant terms.

Tools like Google Keyword Planner and SEMrush can help you identify popular keywords and their search volume. Once you have a list of keywords, incorporate them into your website content, meta titles, and descriptions.

Optimize your website for local SEO

As a hotel, your target audience is likely to be people searching for accommodation in a specific location. This is where local SEO comes into play. Make sure your website includes your hotel's name, address, and phone number (NAP) on every page. This information should also be consistent across all online directories and listings.

Additionally, create a Google My Business listing for your hotel and encourage guests to leave reviews. This can help improve your local search rankings and attract more potential guests.

Create high-quality content

Hotel blog
by Minh Pham (

Creating high-quality, relevant content is crucial for SEO success. Consider starting a blog on your hotel's website and regularly publish articles related to your location, events, and attractions. This not only helps with SEO but also provides valuable information for potential guests and can improve your website's overall user experience.

Optimize for mobile

With the majority of internet users accessing websites through their mobile devices, it's important to ensure your hotel's website is optimized for mobile. This includes having a responsive design, fast loading times, and easy navigation.

Google also considers mobile-friendliness as a ranking factor, so having a mobile-friendly website can improve your search rankings.

Utilize social media

Hotel social media
by Alex Begin (

Social media can be a powerful tool for promoting your hotel and improving your SEO. By regularly posting updates, photos, and engaging with your audience, you can increase your online presence and attract potential guests.

Additionally, social media profiles often rank high on search engine results pages, so having an active presence can improve your hotel's visibility.

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Case study: How we improved SEO for a hotel company

Now that we've covered some general SEO tips for hotels, let's take a look at a real-life example of how we helped a hotel company improve their SEO and increase bookings.

Identifying the problem

The hotel company approached us with the goal of increasing their online bookings. After conducting an SEO audit, we found that their website was not optimized for search engines and lacked relevant keywords and content.

Implementing solutions

To improve their SEO, we implemented the following solutions:

  • Conducted keyword research and optimized website content with relevant keywords
  • Created a blog and published articles related to the hotel's location and events
  • Improved website loading times and mobile-friendliness
  • Created a Google My Business listing and encouraged guests to leave reviews
  • Utilized social media to promote the hotel and engage with potential guests


Increased bookings
by bruce mars (

After implementing these solutions, the hotel company saw a significant increase in website traffic and online bookings. Their website also started ranking higher on search engine results pages, leading to more visibility and potential guests.


In today's digital landscape, having a strong SEO strategy is crucial for hotels to attract potential guests and stand out from the competition. By conducting keyword research, optimizing for local SEO, creating high-quality content, and utilizing social media, hotels can improve their online presence and increase bookings.

If you're a hotel owner or marketer, we hope these tips and strategies will help you improve your hotel's SEO and achieve your business goals.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

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number of orders in 2022

182 000 - Our clients number of orders in 2023

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Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

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Brooklyn, NY