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Top Tips for Hiring a Web Designer for Your Small Business

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Top Tips for Hiring a Web Designer for Your Small Business

Why Hire a Web Designer for Your Small Business?

In today’s digital age, having a strong online presence is crucial for any small business. A well-designed website can attract potential customers, showcase your products or services, and ultimately drive sales. However, not all small business owners have the time or expertise to design and maintain a website themselves. That’s where hiring a web designer comes in.

But with so many options out there, how do you choose the right web designer for your small business? In this article, we’ll discuss the top tips for hiring a web designer and how to ensure you get the best results for your business.

Before we dive into the tips, let’s first understand the importance of hiring a web designer for your small business.

Professional and High-Quality Design

Web design
by Christin Hume (

A professional web designer has the skills and expertise to create a visually appealing and functional website for your small business. They understand the latest design trends and can create a website that is both aesthetically pleasing and user-friendly.

Time and Cost-Efficient

Hiring a web designer can save you time and money in the long run. While it may seem like a significant investment upfront, a well-designed website can attract more customers and ultimately increase your revenue. Plus, a professional web designer can create a website much faster than someone without the necessary skills and experience.

Customization and Personalization

A web designer can create a website that is tailored to your specific business needs and goals. They can incorporate your branding, logo, and unique features that will set your website apart from your competitors.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Top Tips for Hiring a Web Designer for Your Small Business

Now that we understand the benefits of hiring a web designer, let’s dive into the top tips for finding the right one for your small business.

Determine Your Budget

Before you start looking for a web designer, it’s essential to determine your budget. This will help you narrow down your options and ensure you don’t overspend. Keep in mind that the cost of web design can vary depending on the complexity of your website and the experience of the designer.

Look at Their Portfolio

Web design portfolio
by Joshua Sortino (

A web designer’s portfolio is a great way to get a sense of their style and capabilities. Look for examples of websites they have designed for small businesses similar to yours. This will give you an idea of their design aesthetic and whether it aligns with your vision for your website.

Consider Their Experience and Expertise

When it comes to web design, experience and expertise matter. Look for a web designer who has a proven track record of creating successful websites for small businesses. They should also have a good understanding of user experience, search engine optimization, and other important aspects of web design.

Check for Reviews and Testimonials

Web design reviews
by micheile henderson (

Before hiring a web designer, be sure to check for reviews and testimonials from their previous clients. This will give you an idea of their reputation and the quality of their work. You can also reach out to their past clients for references and ask about their experience working with the designer.

Communication and Collaboration

Effective communication and collaboration are crucial when working with a web designer. Look for someone who is responsive, open to feedback, and willing to work with you to achieve your vision for your website. A good web designer should also be able to explain their design choices and provide guidance on best practices.

Consider Their Availability and Timeline

Web design timeline
by Ilya Pavlov (

When hiring a web designer, it’s essential to consider their availability and timeline. Ask about their current workload and when they can start working on your project. Be sure to also discuss a timeline for the completion of your website and any potential delays that may arise.

Look for Ongoing Support and Maintenance

A website requires ongoing maintenance and updates to ensure it remains functional and up-to-date. When hiring a web designer, ask about their ongoing support and maintenance services. This will save you time and hassle in the long run and ensure your website is always running smoothly.

All our prices are maximally adapted for small budgets

Real-World Examples of Successful Small Business Web Design

Let’s take a look at some real-world examples of small businesses that have successfully hired web designers to create their websites.

The Sill

The Sill is a popular online plant shop that offers a wide selection of plants and plant-related products. Their website is clean, visually appealing, and easy to navigate, making it a great example of successful small business web design.

The Dog Bakery

The Dog Bakery is a small business that specializes in all-natural, freshly baked treats for dogs. Their website is fun, colorful, and showcases their products in an eye-catching way. It also includes features such as a blog and a store locator, making it a great example of a well-designed and functional small business website.


Hiring a web designer for your small business can be a game-changer for your online presence and ultimately drive sales. By following these top tips, you can ensure you find the right web designer for your business and achieve your website goals. Remember to take your time, do your research, and communicate effectively with your chosen web designer for the best results.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY