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Google PPC Adwords Campaign Creation - 599$

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Google PPC Adwords Campaign Creation

Why Use Google PPC Adwords?

Are you looking to drive more traffic to your website and increase conversions? Google PPC Adwords campaigns can be an effective way to achieve these goals. But creating a successful campaign requires more than just setting up an ad and hoping for the best. In this article, we’ll explore the key steps to creating a successful Google PPC Adwords campaign.

Google PPC (pay-per-click) Adwords is a form of online advertising where advertisers pay each time a user clicks on one of their ads. These ads are displayed on Google’s search engine results pages (SERPs) and can also appear on other websites that are part of the Google Display Network.

There are several benefits to using Google PPC Adwords for your advertising efforts:

  • Targeted audience: With Google Adwords, you can target specific keywords and demographics to reach your desired audience.
  • Cost-effective: You only pay when someone clicks on your ad, making it a cost-effective advertising option.
  • Measurable results: Google Adwords provides detailed analytics and reporting, allowing you to track the success of your campaigns.
  • Quick results: Unlike SEO efforts, Google Adwords can drive immediate traffic to your website.

Now that we understand the benefits of Google PPC Adwords, let’s dive into the steps for creating a successful campaign.

Step 1: Define Your Goals

Before you start creating your Google Adwords campaign, it’s important to define your goals. What do you want to achieve with your campaign? Is it to increase website traffic, generate leads, or drive sales? Defining your goals will help you determine the best keywords, ad copy, and budget for your campaign.

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New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Step 2: Conduct Keyword Research

Keyword research
by National Cancer Institute (

Keyword research is a crucial step in creating a successful Google Adwords campaign. It involves identifying the keywords and phrases that your target audience is using to search for your products or services.

Start by brainstorming a list of keywords that are relevant to your business. Then, use Google’s Keyword Planner tool to get insights on search volume, competition, and suggested bid for each keyword. This will help you narrow down your list and choose the most effective keywords for your campaign.

Step 3: Create Compelling Ad Copy

Your ad copy is what will entice users to click on your ad, so it’s important to make it compelling and relevant. Use your chosen keywords in your ad copy and highlight the benefits of your products or services. You can also use ad extensions, such as callouts and sitelinks, to provide additional information and make your ad stand out.

Step 4: Set Your Budget and Bids

Google Adwords budget
by Artin Bakhan (

Google Adwords allows you to set a daily budget for your campaign, which is the maximum amount you’re willing to spend each day. You can also set bids for your keywords, which is the maximum amount you’re willing to pay for a click on your ad.

When setting your budget and bids, keep in mind your goals and the competitiveness of your chosen keywords. It’s important to regularly monitor and adjust your budget and bids to ensure you’re getting the best results for your investment.

All our prices are maximally adapted for small budgets

Step 5: Choose Your Targeting Options

Google Adwords offers various targeting options to help you reach your desired audience. These include:

  • Location targeting: You can target specific countries, regions, or cities.
  • Language targeting: You can choose the languages your ads will be displayed in.
  • Device targeting: You can target specific devices, such as desktop, mobile, or tablet.
  • Demographic targeting: You can target specific age groups, genders, and household incomes.

Choose the targeting options that align with your goals and target audience to ensure your ads are reaching the right people.

Step 6: Monitor and Optimize Your Campaign

Google Adwords analytics
by Nathana Rebouças (

Once your campaign is live, it’s important to regularly monitor its performance and make adjustments as needed. Google Adwords provides detailed analytics and reporting, allowing you to track metrics such as clicks, impressions, and conversions.

Use this data to identify which keywords and ads are performing well and which ones may need to be adjusted. You can also use A/B testing to test different ad copy and landing pages to see which ones drive the best results.

Step 7: Utilize Google Adwords Tools and Features

Google Adwords offers various tools and features to help you optimize your campaigns and achieve better results. These include:

  • Ad scheduling: You can choose specific days and times for your ads to be displayed.
  • Remarketing: You can target users who have previously visited your website.
  • Ad customizers: You can dynamically insert information, such as prices and promotions, into your ads.
  • Ad preview and diagnosis tool: You can preview your ads and see why they may not be showing up in search results.

Take advantage of these tools and features to make the most out of your Google Adwords campaigns.

Real-World Examples of Successful Google Adwords Campaigns

Let’s take a look at some real-world examples of successful Google Adwords campaigns and what made them effective.

Dollar Shave Club

Dollar Shave Club ad
by Linus Nilsson (

Dollar Shave Club, a subscription-based razor company, used Google Adwords to target keywords related to their products and drive traffic to their website. They also used ad extensions to highlight their unique selling points, such as free shipping and a money-back guarantee.


Airbnb ad

Airbnb, a vacation rental platform, used Google Adwords to target keywords related to popular travel destinations. They also used ad extensions to showcase their unique offerings, such as unique accommodations and local experiences.


Google PPC Adwords campaigns can be a powerful tool for driving traffic and conversions for your business. By following these key steps and utilizing the tools and features available, you can create successful campaigns that reach your target audience and achieve your goals. Remember to regularly monitor and optimize your campaigns to ensure you’re getting the best results for your investment.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

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27% - Our clients increase in the number of orders

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