New York Digital Marketing Services for Startups and Small Business since 2005 Y | Industry City 220 36th St, Brooklyn, NY 11232

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The Ultimate Guide to Link Building

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The Ultimate Guide to Link Building

Why Is Link Building Important?

Link building is an essential aspect of search engine optimization (SEO) and is crucial for improving your website's visibility and ranking on search engines. In simple terms, link building is the process of acquiring backlinks from other websites to your own. These backlinks act as votes of confidence for your website, signaling to search engines that your content is valuable and trustworthy.

In this comprehensive guide, we'll cover everything you need to know about link building, including its importance, strategies for building links, and how to find a link building specialist for your business.

Boosts Your Website's Authority

Link building strategy
by Todd Gardner (

Search engines, like Google, use backlinks as a ranking factor to determine the authority and relevance of a website. The more high-quality backlinks your website has, the more authoritative it appears to search engines, which can result in a higher ranking on search engine results pages (SERPs).

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Drives Traffic to Your Website

Backlinks not only improve your website's authority but also act as a source of referral traffic. When a user clicks on a backlink from another website, they are directed to your website, increasing your website's traffic and potential for conversions.

Improves Your Website's Indexing

Search engines use bots to crawl and index websites, and backlinks help these bots discover new pages on your website. The more backlinks your website has, the more frequently it will be crawled and indexed, improving your website's visibility on search engines.

Strategies for Building Links

Create High-Quality Content

High-quality content
by Yiran Ding (

The most effective way to acquire backlinks is by creating high-quality, valuable content that other websites will want to link to. This can include blog posts, infographics, videos, and other forms of content that provide value to your target audience.

Guest Blogging

Guest blogging involves writing and publishing content on other websites in exchange for a backlink to your own website. This not only helps you acquire backlinks but also allows you to reach a new audience and establish yourself as an authority in your industry.

All our prices are maximally adapted for small budgets

Utilize Social Media

Social media platforms, such as Twitter and LinkedIn, can be great sources for acquiring backlinks. By sharing your content on these platforms, you increase its visibility and the chances of it being shared and linked to by others.

Collaborate with Other Websites

Collaborating with other websites in your industry can also be an effective way to acquire backlinks. This can include co-creating content, hosting webinars, or participating in interviews or podcasts.


Link building is a crucial aspect of SEO and can greatly impact your website's visibility and ranking on search engines. By creating high-quality content, utilizing various strategies, and working with a reputable link building specialist, you can improve your website's authority, drive traffic, and achieve your SEO goals.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY