New York Digital Marketing Services for Startups and Small Business since 2005 Y | Industry City 220 36th St, Brooklyn, NY 11232

Special offer for small local companies - Full control of your presentation online for just $199 per month - full details

Choosing the Best PPC Agency for Small Business

Get an offer and a free consultation online. We will process your request as soon as possible!

Choosing the Best PPC Agency for Small Business

Why Hire a PPC Agency?

Pay-per-click (PPC) advertising is a powerful tool for small businesses looking to increase their online presence and drive sales. However, managing a successful PPC campaign can be time-consuming and complex, which is why many small businesses turn to PPC agencies for help.

But with so many PPC agencies out there, how do you choose the best one for your small business? In this article, we’ll discuss the key factors to consider when selecting a PPC agency and how to find the right fit for your business.

Before we dive into the factors to consider when choosing a PPC agency, let’s first understand why hiring one can be beneficial for your small business.

Expertise and Experience

PPC agency team
by Campaign Creators (

PPC agencies specialize in managing PPC campaigns and have a team of experts with years of experience in the field. They have a deep understanding of the latest PPC trends, strategies, and tools, which can help your business stay ahead of the competition.

Time and Cost Savings

Managing a PPC campaign can be time-consuming, especially for small business owners who already have a lot on their plate. By hiring a PPC agency, you can save time and focus on other important aspects of your business.

Additionally, PPC agencies have the necessary tools and resources to optimize your campaigns, which can lead to cost savings in the long run.

Better Results

PPC agencies have a proven track record of delivering successful campaigns for their clients. With their expertise and experience, they can help your business achieve better results and a higher return on investment (ROI).

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Factors to Consider When Choosing a PPC Agency

Now that we understand the benefits of hiring a PPC agency, let’s look at the key factors to consider when choosing one for your small business.

Services Offered

PPC services
by Tomasz Zielonka (

The first thing to consider is the services offered by the PPC agency. Do they offer a comprehensive range of PPC services, including keyword research, ad creation, campaign management, and reporting? Make sure the agency can meet all your PPC needs before making a decision.

Experience and Expertise

Experience and expertise are crucial when it comes to PPC management. Look for an agency that has a proven track record of delivering successful campaigns for businesses similar to yours. You can also ask for case studies or client testimonials to get a better understanding of their capabilities.

Industry Knowledge

It’s important to choose a PPC agency that has experience in your industry. They will have a better understanding of your target audience, competitors, and industry-specific keywords, which can lead to more effective campaigns.

Communication and Reporting

PPC reporting
by Austin Distel (

Communication is key when working with a PPC agency. Make sure they have a clear and efficient communication process in place, and that they provide regular updates and reports on the performance of your campaigns. This will help you stay informed and make any necessary adjustments to your campaigns.

Transparency and Trust

Transparency is crucial when working with a PPC agency. Make sure they are open and honest about their strategies, processes, and results. A trustworthy agency will also provide access to your PPC accounts and data, so you can monitor the progress of your campaigns.

Budget and Pricing

PPC agencies have different pricing models, so it’s important to understand how they charge for their services. Some agencies charge a flat fee, while others charge a percentage of your ad spend. Make sure you understand the pricing structure and that it fits within your budget.

Technology and Tools

PPC technology
by Ales Nesetril (

PPC agencies use various tools and technology to manage and optimize campaigns. Ask about the tools they use and how they can benefit your business. Additionally, make sure the agency is up-to-date with the latest PPC trends and technology.

Client Retention Rate

A high client retention rate is a good indicator of a successful PPC agency. It shows that their clients are satisfied with their services and continue to work with them. Ask about their client retention rate and the reasons behind it.

Customer Support

Last but not least, consider the level of customer support provided by the PPC agency. Do they have a dedicated account manager? How quickly do they respond to inquiries? Make sure you choose an agency that provides excellent customer support and is readily available to address any concerns or questions you may have.

All our prices are maximally adapted for small budgets

Finding the Right Fit for Your Business

Now that you know what to look for in a PPC agency, how do you find the right fit for your small business? Here are some tips to help you in your search.

Ask for Recommendations

PPC recommendations
by Austin Distel (

Start by asking for recommendations from other small business owners in your network. They may have worked with a PPC agency in the past and can provide valuable insights and recommendations.

Do Your Research

Do some research online and look for PPC agencies that specialize in working with small businesses. Read reviews and testimonials, and visit their website to get a better understanding of their services and expertise.

Schedule Consultations

Once you have a list of potential agencies, schedule consultations with each of them. This will give you the opportunity to ask questions, discuss your business goals, and get a feel for their communication style and approach.

Ask for Case Studies

During the consultations, ask for case studies or examples of successful campaigns they have managed for small businesses. This will give you a better understanding of their capabilities and the results they can deliver.

Consider Your Budget

PPC budget
by John Vid (

While it’s important to choose a PPC agency that fits within your budget, don’t make price the deciding factor. A cheaper agency may not have the expertise or resources to deliver successful campaigns, which can end up costing you more in the long run.


Hiring a PPC agency can be a game-changer for your small business. By considering the factors mentioned in this article and following the tips for finding the right fit, you can choose a PPC agency that will help your business achieve its goals and drive success.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY