New York Digital Marketing Services for Startups and Small Business since 2005 Y | Industry City 220 36th St, Brooklyn, NY 11232

Special offer for small local companies - Full control of your presentation online for just $199 per month - full details

Amazon PPC Campaign Creation - 499$ only

Get an offer and a free consultation online. We will process your request as soon as possible!

Amazon PPC Campaign Creation

Why Is Amazon PPC Important?

If you’re an Amazon seller, you’ve likely heard about Amazon’s advertising platform, also known as Amazon PPC (pay-per-click). With over 300 million active customers, Amazon is a prime platform for businesses to advertise their products and reach a larger audience.

In this article, we’ll dive into the basics of Amazon PPC campaign creation, including why it’s important, how to set up a campaign, and tips for budget management.

Amazon PPC is a powerful tool for increasing product visibility and driving sales. With Amazon PPC, you can target specific keywords and appear at the top of search results, making it easier for potential customers to find your products.

Additionally, Amazon PPC allows you to track your advertising performance and make data-driven decisions to optimize your campaigns. This can lead to increased sales and a higher return on investment (ROI).

Increased Visibility and Sales

Amazon PPC ad
by Aaron Sebastian (

With Amazon PPC, your products can appear at the top of search results, making them more visible to potential customers. This increased visibility can lead to more clicks and ultimately, more sales.

Amazon PPC also allows you to target specific keywords, ensuring that your products are shown to customers who are actively searching for them. This targeted approach can lead to a higher conversion rate and a better ROI.

Data-Driven Decision Making

One of the biggest advantages of Amazon PPC is the ability to track your advertising performance and make data-driven decisions. With Amazon’s advertising dashboard, you can see how many clicks and conversions your ads are generating, as well as the cost per click and cost per conversion.

This data can help you identify which keywords and campaigns are performing well and which ones may need to be adjusted. By continuously monitoring and optimizing your campaigns, you can improve your advertising performance and drive more sales.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

How to Set Up an Amazon PPC Campaign

Setting up an Amazon PPC campaign is a straightforward process. Here’s a step-by-step guide to creating your first campaign.

Step 1: Choose Your Campaign Type

The first step in creating an Amazon PPC campaign is to choose your campaign type. Amazon offers three types of campaigns: Sponsored Products, Sponsored Brands, and Sponsored Display.

  • Sponsored Products: These ads appear in search results and on product detail pages. They are the most common type of Amazon PPC campaign and are great for promoting individual products.
  • Sponsored Brands: These ads appear at the top of search results and feature your brand logo, a custom headline, and up to three products. They are a great way to increase brand awareness and promote multiple products.
  • Sponsored Display: These ads appear on product detail pages, customer review pages, and in the Amazon mobile app. They are great for retargeting customers who have viewed your products but haven’t made a purchase.

Step 2: Set Your Budget

Budget management
by Glenn Carstens-Peters (

Next, you’ll need to set your budget for the campaign. This is the maximum amount you are willing to spend on your ads. You can choose a daily budget or a lifetime budget, which is the total amount you are willing to spend over the duration of the campaign.

It’s important to set a budget that aligns with your advertising goals and overall marketing budget. Keep in mind that your budget can be adjusted at any time, so you can start with a lower budget and increase it as needed.

Step 3: Choose Your Targeting Options

Amazon offers several targeting options to help you reach your desired audience. These include:

  • Keyword Targeting: This allows you to target specific keywords that are relevant to your products.
  • Product Targeting: This allows you to target specific products or categories on Amazon.
  • Interest Targeting: This allows you to target customers based on their interests and shopping behavior.
  • Automatic Targeting: This option allows Amazon to target your ads based on your product information and customer search terms.

You can choose one or a combination of these targeting options to reach your desired audience.

Step 4: Create Your Ad

Once you’ve set your budget and chosen your targeting options, it’s time to create your ad. This includes writing ad copy, selecting images, and choosing a call-to-action (CTA).

It’s important to create compelling ad copy and choose high-quality images to grab the attention of potential customers. Your CTA should be clear and encourage customers to take action, such as “Shop Now” or “Learn More”.

Step 5: Launch Your Campaign

After you’ve created your ad, it’s time to launch your campaign. Once your campaign is live, you can monitor its performance and make adjustments as needed.

All our prices are maximally adapted for small budgets

Tips for Budget Management

Managing your budget is a crucial aspect of Amazon PPC campaign creation. Here are some tips to help you effectively manage your budget and get the most out of your campaigns.

Set a Realistic Budget

When setting your budget, it’s important to be realistic and consider your overall marketing budget. It’s better to start with a lower budget and increase it as needed, rather than setting a high budget and potentially overspending.

Monitor Your Campaigns

Amazon PPC dashboard
by Axel Antas-Bergkvist (

It’s important to regularly monitor your campaigns to ensure they are performing well and not overspending. Amazon’s advertising dashboard provides real-time data on your campaigns, including clicks, conversions, and spend.

If you notice that a campaign is not performing well, you can adjust your budget or targeting options to improve its performance.

Use Negative Keywords

Negative keywords are keywords that you don’t want your ads to appear for. By using negative keywords, you can prevent your ads from showing up for irrelevant or low-performing search terms, which can help you save money and improve your ROI.

Test and Optimize

To get the most out of your Amazon PPC campaigns, it’s important to continuously test and optimize them. This includes testing different ad copy, images, and targeting options to see what works best for your products.

By regularly testing and optimizing your campaigns, you can improve their performance and drive more sales.


Amazon PPC is a powerful tool for increasing product visibility and driving sales. By setting up targeted campaigns and effectively managing your budget, you can reach a larger audience and improve your ROI.

Remember to regularly monitor and optimize your campaigns to ensure they are performing well and adjust your budget as needed. With these tips, you can create successful Amazon PPC campaigns and take your business to the next level.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY