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How we did website design for a plumbing company

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How we did website design for a plumbing company

Understanding the Client's Needs

In today's digital age, having a strong online presence is crucial for any business. This is especially true for service-based businesses like plumbing companies. A well-designed website can not only attract potential customers but also showcase the company's services and expertise. In this article, we'll dive into the process of designing a website for a plumbing company and the key elements that make it successful.

Before starting any website design project, it's important to understand the client's needs and goals. In the case of a plumbing company, their main goal is to attract new customers and showcase their services. However, each plumbing company may have a unique target audience and brand image that they want to convey through their website.

Identifying the Target Audience

Plumbing tools
by ThisisEngineering RAEng (

The first step in understanding the client's needs is to identify their target audience. In the case of a plumbing company, their target audience is typically homeowners or property managers who are in need of plumbing services. This audience may have different needs and preferences compared to commercial clients, so it's important to tailor the website design to their specific needs.

Defining the Brand Image

The next step is to define the brand image that the plumbing company wants to convey through their website. This can include elements such as the company's values, mission statement, and unique selling points. By understanding the brand image, the website design can be tailored to reflect the company's identity and stand out from competitors.

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New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Designing the Website

Once the client's needs and goals have been identified, it's time to start designing the website. There are several key elements that should be included in a plumbing company's website design.

User-Friendly Navigation

Plumbing company website
by John Schnobrich (

The navigation of a website is crucial for a positive user experience. For a plumbing company's website, the navigation should be simple and easy to use. This means having clear and concise menu options that lead users to the most important pages, such as services, contact information, and testimonials.

Mobile Responsiveness

With the majority of internet users accessing websites through their mobile devices, it's essential for a plumbing company's website to be mobile responsive. This means that the website should be optimized for viewing on different screen sizes and devices. A mobile-responsive website ensures that potential customers can easily access the website and its information, regardless of the device they are using.

High-Quality Visuals

Plumbing company services
by Timur Garifov (

Visuals play a crucial role in website design, especially for a service-based business like a plumbing company. High-quality images and videos can showcase the company's services and expertise, making a strong first impression on potential customers. It's important to use visuals that are relevant to the plumbing industry and showcase the company's work.

Clear Call-to-Action

A call-to-action (CTA) is a prompt for users to take a specific action, such as contacting the company or requesting a quote. For a plumbing company's website, the CTA should be clear and prominently displayed on the homepage and other key pages. This encourages potential customers to take action and increases the chances of converting them into paying customers.

Testimonials and Reviews

Plumbing company testimonials
by Mitch Walker (

Testimonials and reviews are powerful tools for building trust and credibility with potential customers. Including these on a plumbing company's website can showcase the company's satisfied customers and their positive experiences. This can help to convince potential customers to choose the company for their plumbing needs.

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Integrating Technology

In addition to the design elements, technology can also play a crucial role in a plumbing company's website. Here are some ways technology can be integrated to enhance the website's functionality and user experience.

Online Booking System

Plumbing company booking system
by Mika Baumeister (

An online booking system allows potential customers to schedule appointments directly through the website. This can save time for both the customer and the company, as well as make the booking process more convenient. It's important to choose a booking system that is user-friendly and integrates seamlessly with the website.

Live Chat Support

Live chat support is a great way to provide immediate assistance to potential customers who have questions or concerns. This can help to improve customer satisfaction and increase the chances of converting them into paying customers. It's important to have a dedicated team member or chatbot available to respond to inquiries in a timely manner.

Search Engine Optimization (SEO)

Plumbing company SEO
by Gabriel Varaljay (

SEO is the process of optimizing a website to rank higher in search engine results. This is crucial for a plumbing company's website, as it can help to attract more organic traffic and potential customers. Some key elements of SEO include keyword research, on-page optimization, and link building.

Real-World Example: Brooklyn Plumbing Company

To better understand the process of designing a website for a plumbing company, let's take a look at a real-world example. Brooklyn Plumbing Company is a family-owned business that provides residential and commercial plumbing services. They wanted a website that would attract new customers and showcase their expertise in the plumbing industry.

Understanding the Client's Needs

After meeting with the client and discussing their goals, it was determined that their target audience was homeowners and property managers in the local area. They wanted to convey a professional and trustworthy image through their website.

Designing the Website

The website was designed with a clean and modern layout, featuring high-quality visuals and a user-friendly navigation menu. The homepage prominently displayed the company's services, testimonials, and a clear call-to-action for potential customers to request a quote.

Integrating Technology

To enhance the website's functionality, an online booking system and live chat support were integrated. This allowed potential customers to easily schedule appointments and receive immediate assistance if needed.


After the website was launched, Brooklyn Plumbing Company saw an increase in website traffic and a higher conversion rate of website visitors into paying customers. The website also received positive feedback from both new and existing customers, who found it easy to navigate and informative.


In conclusion, designing a website for a plumbing company requires a thorough understanding of the client's needs and goals, as well as incorporating key design elements and technology. By following these steps and using real-world examples, you can create a successful website that attracts new customers and showcases the company's services and expertise.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY