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Maximizing ROI with Effective Email Marketing

Why Email Marketing is Still Relevant

Email marketing has been around for decades, but it remains one of the most effective and cost-efficient marketing strategies for businesses of all sizes. In fact, for every $1 spent on email marketing, the average return on investment (ROI) is $42.

But with the rise of social media and other digital marketing tactics, some may question the effectiveness of email marketing. However, when done correctly, email marketing can still yield impressive results and help businesses reach their marketing goals. In this article, we'll explore how to maximize ROI with effective email marketing.

Despite the emergence of new marketing channels, email remains a powerful tool for businesses to connect with their audience. Here are a few reasons why email marketing is still relevant:

High Reach and Engagement

Email marketing reach
by charlesdeluvio (

According to Statista, there are over 4 billion email users worldwide, and this number is expected to reach 4.6 billion by 2025. This means that email has a much wider reach compared to other marketing channels, such as social media or search engines.

Additionally, email has a higher engagement rate compared to social media. According to a study by Campaign Monitor, the average open rate for emails is 17.8%, while the average engagement rate for Facebook posts is only 0.58%. This means that email marketing has a higher chance of reaching and engaging with your target audience.

Personalization and Targeting

Email marketing allows for a high level of personalization and targeting. With email marketing software, businesses can segment their email list based on demographics, interests, and behavior. This allows for more targeted and relevant messaging, which can lead to higher conversion rates.


Compared to other marketing channels, email marketing is relatively inexpensive. With no printing or postage costs, businesses can reach a large audience at a low cost. This makes it an ideal marketing strategy for small businesses or those with limited budgets.

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New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

How to Maximize ROI with Email Marketing

Now that we've established the importance of email marketing, let's dive into how businesses can maximize their ROI with this marketing tactic.

Build a Quality Email List

Email list building
by Khamkéo Vilaysing (

The success of your email marketing campaign depends on the quality of your email list. It's important to focus on building a list of engaged and interested subscribers rather than just a large number of email addresses.

One way to build a quality email list is by offering valuable content or incentives in exchange for email addresses. This could be a free e-book, a discount code, or access to exclusive content. Additionally, make sure to regularly clean your email list by removing inactive or unengaged subscribers.

Personalize Your Emails

Personalization is key to a successful email marketing campaign. According to a study by Experian, personalized emails have 29% higher open rates and 41% higher click-through rates compared to non-personalized emails.

Personalization can go beyond just addressing the recipient by name. With email marketing software, businesses can personalize emails based on the recipient's interests, behavior, and past interactions with the brand. This can lead to higher engagement and conversion rates.

Use Eye-Catching Subject Lines

Email subject lines
by Dhruv (

The subject line is the first thing a recipient sees when they receive an email. It's important to make it eye-catching and compelling to increase the chances of the email being opened.

Some tips for writing effective subject lines include keeping it short and to the point, using action words, and creating a sense of urgency. A/B testing different subject lines can also help determine which ones are most effective for your audience.

Segment Your Email List

Segmenting your email list allows for more targeted and relevant messaging. This can lead to higher open and click-through rates, as well as increased conversions.

Segmentation can be based on various factors, such as demographics, interests, and behavior. For example, a clothing retailer can segment their email list based on gender and send targeted emails featuring products for men and women.

Use Visuals and Multimedia

Email visuals
by Austin Distel (

Including visuals and multimedia in your emails can make them more engaging and visually appealing. This could be images, videos, or GIFs that showcase your products or services.

However, it's important to use visuals strategically and not overload your emails with too many images or large files that may slow down loading times. Additionally, make sure to include alt text for images to ensure accessibility for all recipients.

Test and Analyze Your Campaigns

Testing and analyzing your email campaigns is crucial for maximizing ROI. A/B testing different elements of your emails, such as subject lines, visuals, and calls to action, can help determine what resonates best with your audience.

Additionally, analyzing metrics such as open rates, click-through rates, and conversions can provide valuable insights into the success of your campaigns. This data can then be used to make adjustments and improvements for future campaigns.

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Tools for Effective Email Marketing

Email marketing tools
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There are various tools available to help businesses with their email marketing efforts. Here are a few popular options:

Cliqly Email Marketing

Cliqly Email Marketing is a comprehensive email marketing platform that allows businesses to create, send, and track email campaigns. It offers features such as customizable templates, A/B testing, and detailed analytics to help businesses maximize their ROI.


Mailchimp is a popular email marketing platform that offers a user-friendly interface and a variety of features, including email automation, segmentation, and A/B testing. It also integrates with other tools, such as e-commerce platforms and social media.

Constant Contact

Constant Contact is another popular email marketing platform that offers customizable templates, list segmentation, and detailed reporting. It also offers additional features, such as event management and social media marketing.

Remote Email Marketing Jobs

Remote email marketing jobs
by Solen Feyissa (

With the rise of remote work, many businesses are now offering remote email marketing jobs. These positions allow professionals to work from anywhere and offer flexibility and work-life balance.

Some popular job titles in the email marketing field include Email Marketing Specialist, Email Marketing Manager, and Email Marketing Coordinator. These roles typically involve creating and executing email campaigns, analyzing data, and optimizing strategies for maximum ROI.


Email marketing remains a relevant and effective marketing strategy for businesses of all sizes. By building a quality email list, personalizing emails, and using eye-catching subject lines, businesses can maximize their ROI with email marketing. Additionally, utilizing tools such as Cliqly Email Marketing can help streamline and optimize email marketing efforts. With the rise of remote work, there are also many opportunities for professionals in the email marketing field to work remotely and achieve a healthy work-life balance.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

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Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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