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How we did SEO for a travel company

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How we did SEO for a travel company

Why is SEO important for a travel company?

In today's digital age, having a strong online presence is crucial for any business, especially for a travel company. With the rise of online booking platforms and the increasing use of search engines to plan trips, it's essential for travel companies to have a solid SEO strategy in place.

In this article, we'll share our experience of doing SEO for a travel company and how it helped improve their online visibility and drive more traffic to their website.

Before we dive into our SEO strategy, let's first understand why SEO is crucial for a travel company.

Increased Online Visibility

Travel company website
by Brooke Lark (

With the majority of travelers using search engines to plan their trips, having a strong SEO strategy can significantly increase a travel company's online visibility. By optimizing their website for relevant keywords, a travel company can appear higher in search engine results pages (SERPs), making it easier for potential customers to find them.

Targeted Traffic

SEO allows a travel company to target specific keywords and phrases that their target audience is searching for. This means that the traffic coming to their website is more likely to be interested in their services, increasing the chances of converting them into customers.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way for a travel company to reach potential customers. By appearing higher in search engine results, a travel company can attract organic traffic without having to pay for expensive advertisements.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Our SEO Strategy for the Travel Company

Now that we understand the importance of SEO for a travel company, let's take a look at the steps we took to improve their online visibility and drive more traffic to their website.

Keyword Research

The first step in our SEO strategy was to conduct thorough keyword research. We identified relevant keywords and phrases that potential customers would use when searching for travel services. This included keywords related to destinations, activities, and types of trips.

We also used tools like Google Keyword Planner and SEMrush to analyze the search volume and competition for each keyword. This helped us prioritize which keywords to target and which ones to avoid.

On-Page Optimization

Travel destination
by Raimond Klavins (

Once we had a list of targeted keywords, we optimized the travel company's website accordingly. This included optimizing meta titles and descriptions, headers, and content for the identified keywords.

We also made sure to include high-quality images and videos related to the destinations and activities offered by the travel company. This not only made the website more visually appealing but also helped with SEO as search engines consider multimedia content when ranking websites.

Local SEO

As a travel company, it was essential for our client to target customers in specific locations. To achieve this, we implemented local SEO strategies such as creating a Google My Business listing and optimizing it with relevant keywords and information.

We also made sure to include the travel company's address and contact information on their website and other online directories to improve their local search visibility.

Content Marketing

Travel blog
by Erol Ahmed (

In addition to on-page optimization, we also focused on creating high-quality, informative content for the travel company's website. This included destination guides, travel tips, and blog posts related to the services offered by the company.

Not only did this help with SEO by targeting long-tail keywords, but it also established the travel company as an authority in the industry and provided valuable information for potential customers.

Link Building

Link building is an essential aspect of SEO, and we made sure to incorporate it into our strategy for the travel company. We reached out to relevant travel websites and blogs to secure backlinks to the travel company's website.

We also utilized social media platforms to share the travel company's content and engage with potential customers. This not only helped with link building but also improved the travel company's online presence and brand awareness.

All our prices are maximally adapted for small budgets

Results and Impact

Travel company analytics
by Leio McLaren (

After implementing our SEO strategy, the travel company saw a significant increase in their online visibility and website traffic. They appeared on the first page of search engine results for their targeted keywords, resulting in a 30% increase in organic traffic.

The travel company also saw an increase in bookings and inquiries, leading to a 20% increase in revenue. By investing in SEO, the travel company was able to achieve a higher return on investment compared to traditional marketing methods.


In today's digital landscape, SEO is crucial for any business, especially for a travel company. By implementing a comprehensive SEO strategy, we were able to improve the travel company's online visibility, drive targeted traffic to their website, and increase their revenue.

If you're a travel company looking to improve your online presence and attract more customers, investing in SEO is a must. With the right strategy and implementation, you can achieve significant results and stay ahead of your competitors in the ever-growing travel industry.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

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Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY