New York Digital Marketing Services for Startups and Small Business since 2005 Y | Industry City 220 36th St, Brooklyn, NY 11232

Special offer for small local companies - Full control of your presentation online for just $199 per month - full details

How we did seo for construction company

Get an offer and a free consultation online. We will process your request as soon as possible!

How we did seo for construction company

Why Is SEO Important for Construction Companies?

In today's digital age, having a strong online presence is crucial for any business, including construction companies. With the majority of consumers turning to the internet to research and find services, it's essential for construction companies to have a well-optimized website that can be easily found by potential clients.

In this article, we'll discuss the steps we took to improve the SEO of a construction company's website and how it helped them attract more clients and increase their online visibility.

Before we dive into the specifics of our SEO strategy, let's first understand why SEO is crucial for construction companies.

Increased Online Visibility

Construction company website
by Patrick Perkins (

With the rise of online searches for services, having a strong online presence is essential for any business. By implementing SEO techniques, construction companies can improve their website's visibility and rank higher in search engine results pages (SERPs). This means that when potential clients search for services related to construction, the company's website will appear at the top of the results, increasing the chances of them clicking through to the website.

Targeted Traffic

SEO allows construction companies to target specific keywords and phrases related to their services. This means that the website will attract more relevant traffic, increasing the chances of converting visitors into clients. By targeting specific keywords, construction companies can also attract clients who are actively looking for their services, making it easier to convert them into paying customers.

Cost-Effective Marketing

Compared to traditional marketing methods, SEO is a cost-effective way for construction companies to reach potential clients. By optimizing their website, construction companies can attract organic traffic without having to pay for expensive advertisements. This makes SEO a valuable long-term investment for construction companies looking to increase their online presence and attract more clients.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Our SEO Strategy for a Construction Company

Now that we understand the importance of SEO for construction companies, let's dive into the specific steps we took to improve the SEO of our client's website.

Keyword Research

The first step in our SEO strategy was to conduct thorough keyword research. We identified the most relevant and high-volume keywords related to the construction industry, such as "contractor websites," "contractor SEO," and "construction SEO techniques." We also looked for long-tail keywords that were specific to our client's services, such as "residential construction company" and "commercial contractor services."

By targeting a mix of high-volume and long-tail keywords, we were able to attract a diverse range of potential clients to our client's website.

On-Page Optimization

Construction tools
by Leo Fosdal (

Once we had a list of targeted keywords, we implemented them into the website's content, meta titles, and descriptions. We also optimized the website's images by adding alt tags and compressing them for faster loading times. Additionally, we made sure that the website's URL structure was clean and easy to read, which is important for both search engines and users.

Local SEO

As a construction company, our client's target audience was primarily local. To improve their local SEO, we created a Google My Business listing and optimized it with relevant keywords and accurate business information. We also submitted the website to local directories and ensured that the NAP (name, address, phone number) information was consistent across all online listings.

Content Creation

To attract more traffic and improve the website's authority, we created high-quality, informative content related to the construction industry. This included blog posts, case studies, and informative articles that provided value to potential clients. By regularly publishing new content, we were able to keep the website fresh and relevant, which is important for SEO.

All our prices are maximally adapted for small budgets

Backlink Building

Construction site
by sol (

Backlinks are an essential aspect of SEO, and we made sure to build high-quality backlinks for our client's website. We reached out to relevant websites and blogs in the construction industry and secured backlinks to our client's website. This not only helped improve the website's authority but also drove more traffic to the website.

Mobile Optimization

With the majority of internet users accessing websites through their mobile devices, it's crucial for websites to be optimized for mobile. We made sure that our client's website was responsive and provided a seamless user experience on all devices. This not only helped with SEO but also improved the overall user experience, making it easier for potential clients to navigate the website and find the information they need.

Results and Impact

After implementing our SEO strategy, our client's website saw a significant increase in organic traffic. They also started ranking higher for their targeted keywords, which resulted in more leads and conversions. By optimizing their website and improving their online presence, our client was able to attract more clients and increase their revenue.


In today's digital age, having a strong online presence is crucial for any business, including construction companies. By implementing an effective SEO strategy, construction companies can improve their online visibility, attract more relevant traffic, and increase their revenue. By following the steps we took for our client, construction companies can improve their SEO and achieve their business goals.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY