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How we did website design for a travel company

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How we did website design for a travel company

Understanding the Brand and Target Audience

In today's digital age, having a visually appealing and user-friendly website is crucial for any business, especially for a travel company. With the rise of online booking and research, a well-designed website can make all the difference in attracting and retaining customers. In this article, we will discuss our process for designing a website for a travel company that focuses on both visual appeal and user experience.

Before we even begin designing, it is important to understand the brand and target audience of the travel company. This will help us create a website that aligns with their brand image and appeals to their target demographic. For example, if the travel company caters to luxury travelers, the website design should reflect this with high-quality images and a sleek layout.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Creating a User-Friendly Layout

Travel website design
by Ryoji Iwata (

The layout of a website is crucial for a positive user experience. For a travel company, it is important to have a clear and organized layout that allows users to easily navigate and find the information they need. We achieved this by creating a simple and intuitive menu bar with clear categories such as "Destinations," "Packages," and "Reviews." We also made sure to include a search bar for users to quickly find specific destinations or packages.

High-Quality Visuals

As a travel company, having high-quality visuals is essential. We made sure to use stunning images of popular destinations and activities to entice users and showcase the company's offerings. We also incorporated videos and interactive elements to give users a more immersive experience. By using visually appealing elements, we were able to capture the attention of potential customers and keep them engaged on the website.

All our prices are maximally adapted for small budgets

Mobile Responsiveness

In today's mobile-driven world, it is crucial for a website to be responsive and optimized for mobile devices. This is especially important for a travel company as many people use their phones to research and book trips. We made sure to design the website with a mobile-first approach, ensuring that it looks and functions seamlessly on all devices.

Easy Booking Process

Travel booking
by David Marcu (

One of the main goals of a travel company's website is to make it easy for users to book their trips. We made sure to design a simple and straightforward booking process that allows users to easily select their desired destination, dates, and package options. We also included a secure payment system to give users peace of mind when making their bookings.

Continual Testing and Improvements

After the initial design and launch of the website, we continuously test and make improvements to ensure the best user experience. This includes regularly checking for any bugs or glitches, as well as gathering feedback from users and making necessary changes. By constantly improving the website, we can ensure that it remains visually appealing and user-friendly for all visitors.

In conclusion, designing a website for a travel company requires a balance of visual appeal and user experience. By understanding the brand and target audience, creating a user-friendly layout, using high-quality visuals, optimizing for mobile, and continually testing and improving, we were able to create a successful website for our travel company client. Have you designed a website for a travel company? Share your experience in the comments below.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY