New York Digital Marketing Services for Startups and Small Business since 2005 Y | Industry City 220 36th St, Brooklyn, NY 11232

Special offer for small local companies - Full control of your presentation online for just $199 per month - full details

Maximizing Reach: Nextdoor Advertising Strategies

Get an offer and a free consultation online. We will process your request as soon as possible!

Nextdoor Advertising - free consultation online

Understanding Nextdoor Advertising

In today's digital age, businesses are constantly looking for new and innovative ways to reach potential customers. With the rise of social media and online advertising, it can be easy to overlook more traditional methods of marketing.

However, one platform that has been gaining traction in recent years is Nextdoor. This neighborhood-based social network allows businesses to connect with local customers in a more personal and targeted way. In this article, we will discuss some effective strategies for advertising on Nextdoor and maximizing your reach.

Before diving into specific strategies, it's important to understand how Nextdoor advertising works. Nextdoor offers two types of advertising options: sponsored posts and business pages. Sponsored posts are similar to traditional social media ads, where businesses can pay to have their post shown to a targeted audience.

Business pages, on the other hand, are free and allow businesses to create a profile and interact with the community. Both options have their own benefits and can be used in conjunction to maximize reach.

Nextdoor Advertising
by McGill Library (

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Targeting Your Audience

One of the biggest advantages of advertising on Nextdoor is the ability to target a specific audience. When creating a sponsored post, businesses can choose to target specific neighborhoods or zip codes, ensuring that their ad is seen by those in their local community. This can be especially beneficial for small businesses that rely on local customers. Additionally, businesses can also target their ads based on interests and demographics, allowing for even more precise targeting.

Utilizing Business Pages

As mentioned earlier, Nextdoor business pages are a free and effective way to connect with the community. Businesses can use their page to share updates, promotions, and engage with customers. It's important to regularly post on your business page to keep your brand top of mind for local customers.

You can also use your page to respond to reviews and address any concerns or questions from the community. This can help build trust and establish your business as a reliable and active member of the neighborhood.

All our prices are maximally adapted for small budgets

Leveraging Reviews

Nextdoor has a feature where users can leave recommendations for local businesses. These recommendations can be a powerful tool for businesses, as they can help attract new customers and build credibility. Encourage satisfied customers to leave a recommendation on your business page, and be sure to respond to any negative reviews in a professional and timely manner. This will show potential customers that you value their feedback and are committed to providing excellent service.

By utilizing these strategies, businesses can effectively advertise on Nextdoor and reach a targeted audience of local customers.

Do you want to try advertising on Nextdoor? Contact us!

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY