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How we did digital marketing for construction company

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How we did digital marketing for construction company

Understanding the Challenges

In today’s digital age, having an online presence is crucial for any business, including construction companies. With the majority of consumers turning to the internet to research and make purchasing decisions, it’s essential for construction companies to have a strong digital marketing strategy in place.

In this article, we’ll discuss how we helped a construction company improve their online visibility and increase their leads through digital marketing.

Limited Online Visibility

Construction company website
by Christopher Burns (

The construction company we worked with had a well-established reputation in their local area, but they were struggling to gain visibility online. Their website was outdated and lacked search engine optimization (SEO), making it difficult for potential customers to find them through online searches.

Lack of Digital Marketing Strategy

The company had dabbled in digital marketing in the past, but they didn’t have a cohesive strategy in place. They were unsure of which platforms to use and how to effectively reach their target audience.

Low Lead Generation

As a result of their limited online visibility and lack of a digital marketing strategy, the company was not generating enough leads to sustain their business. They were heavily reliant on word-of-mouth referrals, which was not enough to keep their business thriving.

Step-by-step work plan "Economy option" for small businesses - from 699$

New project

  • business analysis and website structure formation
  • competitor analysis and loyalty program approval
  • content creation based on the structure
  • technical SEO optimization: performance + tags
  • placement of SEO optimized content
  • setting up and connecting Google Services
  • registration in Google Business and catalogs
  • setting up feedback forms
  • setting up an advertising campaign in Google


  • technical SEO analysis
  • fixing critical errors on the site
  • structure optimization
  • debugging feedback forms
  • analysis of current content and optimization
  • searching for possible indexing problems
  • re-indexing after corrections are made
  • development of loyalty programs
  • optimization of advertising campaigns

Our Approach

Website Redesign and SEO

The first step we took was to redesign the company’s website and optimize it for search engines. We conducted keyword research to identify the most relevant and high-volume keywords for the construction industry. We then incorporated these keywords into the website’s content, meta tags, and URLs to improve its search engine ranking.

We also made sure the website was user-friendly and visually appealing, with clear calls to action to encourage visitors to contact the company.

Local SEO

Local SEO
by Kelvin Zyteng (

As a local construction company, it was crucial for our client to rank well in local searches. We optimized their Google My Business listing and created local citations on relevant directories to improve their local SEO.

We also encouraged satisfied customers to leave reviews on Google, which not only helped with their local SEO but also served as social proof for potential customers.

Social Media Marketing

We identified the most relevant social media platforms for the construction industry, which included Facebook, Instagram, and LinkedIn. We created engaging and informative content to share on these platforms, showcasing the company’s projects and expertise.

We also utilized social media advertising to reach a wider audience and drive traffic to the company’s website.

Content Marketing

Content marketing
by Jason Goodman (

To establish the company as an authority in the construction industry, we implemented a content marketing strategy. We created blog posts, case studies, and whitepapers that provided valuable information to potential customers and showcased the company’s expertise.

We also utilized guest blogging opportunities to reach a wider audience and build backlinks to the company’s website, which helped with their SEO efforts.

Email Marketing

We implemented an email marketing campaign to nurture leads and keep the company top of mind for potential customers. We sent out monthly newsletters with updates on the company’s projects, industry news, and special offers.

We also utilized email automation to send targeted emails to leads based on their interactions with the company’s website and social media platforms.

All our prices are maximally adapted for small budgets


Increased Online Visibility

Through our efforts, the company’s website saw a significant increase in organic traffic. They also ranked on the first page of Google for their targeted keywords, improving their online visibility and making it easier for potential customers to find them.

Improved Lead Generation

Lead generation
by Elena Mozhvilo (

With a strong digital marketing strategy in place, the company saw a significant increase in leads. They were no longer solely reliant on word-of-mouth referrals, and their online presence helped them reach a wider audience and attract new customers.

Higher Conversion Rates

The company’s website redesign and SEO efforts also led to higher conversion rates. The website was now user-friendly and optimized for conversions, resulting in more leads turning into paying customers.

Increased Brand Awareness

Through social media marketing and content marketing, we were able to increase the company’s brand awareness. They were now seen as an authority in the construction industry, which helped them attract more high-quality leads.


By implementing a comprehensive digital marketing strategy, we were able to help our client improve their online visibility, generate more leads, and increase their brand awareness. With a strong online presence, the company was able to reach a wider audience and attract new customers, ultimately leading to business growth and success.

If you’re a construction company looking to improve your online presence and attract more leads, consider implementing a digital marketing strategy. With the right approach, you can achieve similar results and take your business to new heights.

How we provided the company with 100% applications

Where did we start?

Problem: Rising advertising costs and declining organic traffic

  • Nobody has been working on the project for more than 7 years
  • Performance Scores 30 out of 100
  • More than 600 critical errors on the site (checked by Semrash)
  • High spam and outdated content low quality
  • Lots of problems with internal structure
  • Google advertising company does not count conversions and collects the most expensive traffic

What we got

  • 7 times reduction in cost per lead from Google advertising
  • 90 out of 100 average performance score according to Google Speed Test
  • 0 errors on the site and a complete update of the structure
  • 3x increase in site traffic
  • 100 percent load of the sales department with incoming requests
  • traffic growth

Company: LaptopMD+

Arthur Zilbermann

Owner: Arthur Zilbermann

Review: Great experience working with Smart Marketing and advertising. Agency delivers great results and the prices are more then affordable. Highly recommended

digital marketing help

Industry City 220 36th St, Brooklyn, NY 11232

Our office
Our clients income

81 751 500 USD - Our clients income 2023 years

Our office
number of orders in 2022

182 000 - Our clients number of orders in 2023

Our office
Increase in the number of orders

27% - Our clients increase in the number of orders

What our internet agency clients say about us

Through strategic content creation and targeted advertising, Smart Marketing Agency was able to significantly increase our social media following and engagement. This resulted in increased brand awareness and customer loyalty for the business.

Brooklyn, NY

Through a combination of on-page optimization, content creation, and link building, Smart Marketing Agency was able to improve our search engine rankings significantly. This resulted in a significant increase in organic traffic and leads for the business

Lori B.
Brooklyn, NY

Through a combination of SEO, PPC advertising, and social media management, Rank Fortress was able to increase our website traffic by 50%. This resulted in a significant increase in sales and revenue for the business.

Natalia T.
Brooklyn, NY